Being Human, a clothing line with a heart, launched by Salman Khan, India’s A-list cine-star in 2012, globally licenced by The Mandhana Retail Ventures Ltd, has its footprints in over 15 countries with over 600 point-of-sale. Royalties from merchandise sale give impetus to the initiatives of Being Human-The Salman Khan Foundation in India, dedicated to the twin causes of education and healthcare for the underprivileged. This unique business model finds an instant international connect, acceptance and appreciation. The ability to ‘look good and do’ good at the same time empowers consumers globally and wins their hearts. The brand’s combined ethos of celebrity, charity and fashion has been a catalyst in taking its reach to 600 point-of-sale across the globe in a span of 5 years.